N/A Ventures forms new Danish watch group with acquisition of Nordgreen
N/A Ventures, led by Nicki and Aleksander Due-Rasmussen, has acquired Nordgreen — one of the most well-known Danish watch brands with a peak annual revenue of over 100 million DKK, +300,000 customers, and multiple international design awards — and brought it together with Oliver Green to form a new watch group. Both brands will continue to operate independently, maintaining their unique identities while benefiting from shared strategic resources and a common vision under the same roof.
"We see a big potential and a lot of synergies in bringing the two brands under one roof," says Nicki Due-Rasmussen, co-founder of N/A Ventures. "At Nordgreen, our immediate priority is to strengthen the bottom line and establish a solid operational foundation. Once in place, our focus will shift toward scaling the top line — a growth journey Nordgreen has successfully navigated before."
As part of this new chapter, the new watch group has successfully raised a multi-million DKK investment from a group of angel investors and Denmark’s leading department store, Magasin du Nord. Magasin’s involvement as a key investor further solidifies the foundation of this new venture. Their strategic investment not only ensures substantial financial backing but also unlocks significant opportunities in retail visibility and customer engagement for both Oliver Green and Nordgreen.
This strategic capital injection marks the beginning of an ambitious growth journey. The partnership aims to strengthen both brands’ international presence while preserving their core values and Danish design heritage. As part of this, Oliver Green co-founder and creative director Alex Høgh Andersen remains central to the brand’s creative evolution and will also be involved in shaping Nordgreen’s creative direction. The shared ambition is to reach a wider global audience and deepen market penetration through enhanced retail and online channels. Expansion efforts are supported by the implementation of AI-driven tools across key internal processes, emphasizing scalability, automation, and profitability.
With the combined leadership and the support of new investors, this partnership is set to create a more dynamic, agile, and globally competitive player in the watch industry. For customers and partners alike, this means a stronger offering, expanded reach, and a reinforced commitment to quality and innovation.
Partnership synergies
With Oliver Green's digital expertise and Nordgreen's celebrated Scandinavian minimalism now under one roof, retailers will gain access to a broader and more diverse product offering. This allows for catering to a broader customer base and capturing new segments of the market, from classic elegance to contemporary trends.
The combined expertise and resources will foster greater innovation in product development, design, and marketing. This will ensure that Oliver Green and Nordgreen will be at the forefront of the industry, offering retailers cutting-edge collections and a competitive advantage in a dynamic market. Oliver Green co-founder and creative director Alex Høgh Andersen will continue to play a key role in shaping Oliver Green’s creative direction, while also contributing to the creative development of Nordgreen moving forward.
This collaboration isn't merely an acquisition; it's a strategic alliance built on a shared vision for quality, design, and sustainability within the Danish watch landscape. The N/A Venture’s' investment signifies a strong belief in the potential of both Oliver Green and Nordgreen to grow and thrive, and we're confident that this new structure will empower our retail partners to do the same.
About N/A Ventures:
N/A is a Danish investment company focused on acquiring, developing, and scaling e-commerce and software businesses. The company works closely with its portfolio companies to create long-term value through strategic guidance, technological enablement, and operational excellence. The company is behind brands such as Rezet Store, Oliver Green, Oval Square, Custimy, and Squishbit.Luxreaders, Christopher Cloos, and Good Habit Co are currently owned through the holding companies of Nicki Due-Rasmussen and Aleksander Due-Rasmussen, respectively, but are expected to be fully integrated in N/A during 2025.
About Nordgreen
Founded in 2017, Nordgreen is a purpose-driven Danish watch brand rooted in Scandinavian design principles and global values of social and environmental responsibility. The brand’s B Corp certification has been a formal recognition of its commitment to transparency, accountability, and long-term impact.
With a strong international presence across both DTC and retail, the brand has built significant equity through timeless aesthetics, premium quality, and a clear impact narrative. Nordgreen has become synonymous with modern minimalism and responsible craftsmanship - positioning itself as a leading name within the global design watch category.
About Oliver Green:
Founded in 2021, Oliver Green is a digitally native, direct-to-consumer watch brand built for the modern consumer.
With a lean SKU strategy and a focused product line, the brand operates exclusively through its own webshop, enabling full control of customer experience and margin.
Actor Alex Høgh Andersen, widely recognized from Vikings, serves as the brand’s face and ambassador—bringing authenticity, reach, and a strong cultural edge to the brand's identity.
